Attention and automaticity in Stroop and priming tasks: theory and data.

Three major variables identified with attention and automaticity in the priming paradigm are shown to have parallel effects in the Stroop paradigm. A model is developed to explain the effects in both paradigms in terms of a single decision process that combines evidence from several sources (e.g., habitual associations and temporary contingencies between the prime and the target or between the unreported and reported dimensions). The model is applied to two Stroop experiments in which the faster two of three stimulus dimensions relate associatively and cue through a frequency manipulation the third, which must be reported. Depending on the direction of the cueing relation, attentional effects enhanced or counteracted automatic (associative) effects, and the attentional effects were stronger with the faster unreported dimension than with the slower one. These results corroborate findings in the priming paradigm and confirm the model. Implications of the results and the model for broader issues are discussed.